Social media marketing (SMM)

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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Blogging, LinkedIn, and YouTube etc…

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • YouTube
  • Blogging etc